Franchising is a system of operating procedures and marketing methods designed to expand a business while maintaining uniformity and consistency for a brand.
Franchising offers two things: brand and territory.
Why do companies franchise?
To expand the concept faster
To heighten brand awareness
To grow outside of their own area
To benefit financially from all the effort expended in developing the system and concept
To share the wealth
Why do entrepreneurs buy a franchise?
To own their own business with the benefits of a proven system
To receive assistance with site selection
To receive assistance with financing
To get the basics of what it takes to be successful
To get a middle and upper management structure
Why be an Otter's franchisee?
Uniqueness of concept
Minimum capital requirements
Proven system
Responsibility of Franchisor
Lead by example
Monitor compliance (standards and compliance)
Maintain integrity of system
Protect the brand
Develop the system
Provide on-going support and evaluation
Responsibility of Franchisee
Use Otter's established system as a model for a successful store.
Stick with Otter's established procedures to ensure quality and efficiency.
