otter chicken tenders
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What is Franchising?

  • Franchising is a system of operating procedures and marketing methods designed to expand a business while maintaining uniformity and consistency for a brand.
  • Franchising offers two things: brand and territory.

Why do companies franchise?

  • To expand the concept faster
  • To heighten brand awareness
  • To grow outside of their own area
  • To benefit financially from all the effort expended in developing the system and concept
  • To share the wealth

Why do entrepreneurs buy a franchise?

  • To own their own business with the benefits of a proven system
  • To receive assistance with site selection
  • To receive assistance with financing
  • To get the basics of what it takes to be successful
  • To get a middle and upper management structure

Why be an Otter's franchisee?

  • Uniqueness of concept
  • Minimum capital requirements
  • Proven system

Responsibility of Franchisor

  • Lead by example
  • Monitor compliance (standards and compliance)
  • Maintain integrity of system
  • Protect the brand
  • Develop the system
  • Provide on-going support and evaluation

Responsibility of Franchisee

  • Use Otter's established system as a model for a successful store.
  • Stick with Otter's established procedures to ensure quality and efficiency.
  • Be committed to the concept and have fun with it!